Coast Guard launches initiative to enhance diversity outreach

WASHINGTON — A new Coast Guard initiative launched in September charges every service member with the responsibility for attracting and retaining a diverse workforce for the Coast Guard that better reflects the diverse fabric of American society.

New Coast Guard Recruiting Commercials – Born Ready

The Coast Guard rolled out its new recruiting commercials today.  There are two commercials, one focused on women, one focused on men.  The new recruiting slogan “Born Ready”