New Coast Guard Recruiting Commercials – Born Ready

The Coast Guard rolled out its new recruiting commercials today.  There are two commercials, one focused on women, one focused on men.  The new recruiting slogan “Born Ready”

The new Born Ready campaign  is designed to attract applicants who are teamwork oriented, confident and embody the service’s core values of Honor, Respect and Devotion to Duty.

Version 1





Version 2



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