Coast Guard search and rescue crews from Station Rochester, N.Y., are searching Lake Ontario outside of Irondequoit Bay for a missing water skier July 28, 2010.
The Coast Guard learned of the missing person around 5:45 p.m., and immediately launched a 47-foot motor lifeboat and a 25-foot Response Boat-Small (RB-S) to search.
Inclement weather is passing through the area. Winds on scene are at 15 knots and three-foot waves are impacting the search area.
The skier was reportedly not wearing a life jacket.
The Coast Guard urges all mariners to wear life jackets while engaged in water sports.